The ‘One in a Million’ Campaign: When kids combat plastic pollution

- June 9, 2023

In a world where plastic pollution poses a significant threat to our environment, it’s exciting to witness young individuals taking the initiative to make a difference. 

Ali Waters, a 9-year-old from Spain, has launched a campaign called ‘One in a Million’ in collaboration with Kids Against Plastic

Ali’s campaign aims to engage children, parents, and schools in effecting change by addressing the issues of plastic pollution and overconsumption. 

This way she endeavors to create a cleaner, greener world for future generations.

A cleaning challenge

Ali’s ambitious campaign sets a remarkable target: to remove and log one million pieces of plastic litter within 365 days. 

This initiative not only highlights the urgency of combating plastic pollution but also serves as a rallying call for individuals to actively participate in this cause. 

As the Chief Pickup Officer (CPO) of Kids Against Plastic, Ali leads by example. 

Her commitment to cleaning up her surroundings is an inspiration to her peers and the wider community. 

Ali’s dedication is not limited to her own efforts; she organizes clean-up events and actively involves her friends and neighbors, fostering a sense of shared responsibility.

How You Can Get Involved

Ali’s ‘One in a Million’ campaign encourages everyone to participate in making a difference. 

There are two primary ways to support Ali and contribute to her cause:

  • Pick & Log: By picking up plastic litter and logging it through the campaign’s dedicated app, individuals actively contribute to the goal of removing one million pieces of plastic. Every piece collected counts towards creating a cleaner environment.
  • Get Social: Sharing the commitment to the campaign is crucial for raising awareness. Participants are encouraged to take a photo of their litter pick and share it on social media, using the hashtag #1millionlitterpick. Through these shared experiences, the campaign spreads its message far and wide, inspiring others to join the cause.

Ali’s ‘One in a Million’ campaign extends beyond the numerical goal of collecting one million pieces of plastic. 

While this ambitious target can be achieved by 2,740 individuals collecting just one piece per day for a year, the campaign’s essence lies in raising awareness about the perils of plastic pollution.