Jewellry ecommerce Singularu raises seed round from Sitka Capital

- March 9, 2015


Singularu, the Valencia-based jewellery ecommerce founded by Paco Tormo, Germán Figna and Cristina Aristoy, has closed a seed investment round from Sitka Capital, the early stage fund led by Carlos Guerrero.

Terms of the deal were not disclosed, but given Sitka’s previous investments and tickets, we’d be surprised if Singularu’s first investment is larger than €20,000 to €50,000.

Singularu has been in business since June 2014, and according to a blog post from Guerrero, it has been doing pretty well as of late, with average monthly revenue growth of 33% between October and February of this year.

Consumers can find and personalize different kinds of jewellery on its website, from cheap to expensive pieces, which are designed and produced by the company itself in the region of Valencia. Contrary to other online stores for jewels, Singularu doesn’t sell products from other brands, in an effort to connect consumers to designers and artisans

Singularu is a project launched by Denium Startups (previously known as Momentum) and is currently part of Conector’s third accelerator batch. It’s worth noting that one of Conector’s founders, Carlos Blanco, is also a partner and advisor at Sitka Capital.

This is Sitka’s 12th investment and the first one in Valencia.

Jaime Novoa

Jaime Novoa is the Founder of Novobrief. He is a technology writer turned investor at Madrid's K Fund. He was also a data analyst at